James St Florist
Rebrand, Content Strategy, Website Development, Social Media Strategy, Advertising
Client
James St Florist
Industry
Ecommerce
Website
James Street Florist engaged Navy North to lead a comprehensive transformation of their brand and digital presence. Our brief was clear: refine their identity to reflect the sophistication of their high-end floral offering and align it with the premium nature of Brisbane’s James Street precinct.
The Problem
James Street Florist had built a loyal local following through its quality craftsmanship and bespoke floral arrangements—but its digital presence and brand identity no longer reflected the sophistication of its offering. With increasing competition and the expectations of a discerning customer base in Brisbane’s premium James Street precinct, the business needed a strategic rebrand, a high-performing ecommerce platform, and a digital marketing approach that could elevate its visibility and drive growth across both local and online audiences.
The Solution
Our Services Included: * Brand Strategy & Rebrand We repositioned the brand —balancing timeless elegance with a contemporary edge. This included a refined visual identity, tone of voice, and messaging strategy that reinforced their commitment to quality. * Website Design & Development We designed and built a bespoke Shopify website tailored to both ecommerce performance and brand storytelling. * Social Media Strategy We crafted a new content direction and campaign calendar that reflects their artistry, expertise, and emotional connection to life's key moments. Content pillars were developed to support brand growth, community engagement, and seasonal promotions. * Paid Advertising To support growth and drive conversions, we implemented a paid media strategy across Google. Together, these elements repositioned James Street Florist as a true leader in floristry—both online and in-store.
